About Us

We have a talent for Sports, Dance and Physical Activity Education.



We started back in 2005, with a passion for sport – and an undeniable talent for football.

We’ve grown quite a bit since then and the Apex 360 group are now one of the most trusted names in sports and dance coaching across the mid counties, offering a wide range of courses and sessions in Dance, Performing Arts and Sports.  

We work with an ever-growing number of schools to deliver activity clubs and PE support training and with many local communities to deliver industry standard safeguarding training as well as fun and exciting family events.  

And not forgetting, of course, our hugely popular Holiday Camps!

We currently operate eight franchise areas across Herts, Beds, Middlesex and Bucks and through this network of activity professionals, Apex delivers over 2000 sport, dance and activity sessions to children, adults and senior citizens every month.

Our continuing philosophy of innovation, inspiration, investment and inclusion means we are a ‘go-to’ partner for many County Sports Partnerships, Universities and Colleges, Charities, Schools, Local Community Clubs and Local Government Organisations looking to improve and increase physical activity and participation levels in their areas.

Of course, we still love to kick footballs around, but now it’s rugby, tennis, netballs, dodgeballs and basketballs as well – and we have many 1st team players in our coaching squad.  And our team of talented dance coaches keep everyone moving in super street-style.


If it’s Healthy, Active and Fun – it’s got our name all over it!

What We Offer

Not Just for Kids!



Senior Citzens


Whether you want to host your own event, and use our skilled team to host and entertain party goers so you can join in the fun, or if you want to come to one of our many organised events in the community, we’d love to see you. We have over 20 inflatables, full insurance and party theme ideas coming out of our ears!

Careers with 

Working with Apex immediately adds value to your coaching CV as we are well known for the quality coaches that we develop and grow.

Whether you are looking to volunteer for a local community club, just starting out on your coaching journey or want to progress to a lead coach role, there is an opportunity at Apex for you.

We believe in investing in our staff members and will help find the relevant course and qualifications needed to progress, while also placing them through our comprehensive CPD programme to develop them into a lead coach.

Such is the nature of our fast growing organisation, we are always looking to meet with high quality coaches across all of our franchisees areas in Herts, Beds, Bucks, Middlesex and Cambridge.

Please email us at careers@apex360.co.uk or contact us with a copy of your Coaching CV and we’ll let you know what opportunities we might have at Apex for you.


The best way to get into any industry is by volunteering! We are always looking for volunteers with great energy, professionalism and a passion for sport or dance. Some of our area managers and even franchisees joined Apex as a volunteer. 

It can be a great first step to securing a paid role at Apex with great training opportunities and career progression.


Delivering sessions alongside our lead and full-time coaches, our Activators shadow and learn from our activity professionals while developing the skills required to become a lead coach themselves.

Working across our Holiday Camp, Community Events and School Clubs programmes, our Activators will have at least one NGB recognised Level 1 coaching qualification or dance award as well as a current First Aid Qualification and Child Protection Certificate.

Lead Coach

Our lead coaches are the core and lifeblood of our team, and we look for individuals who enjoy working with children and have a passion for sport and/or dance.

Our lead coaches will have excellent communication and organisation skills, at least one NGB recognised Level 2 coaching qualification or dance award as well as a current First Aid Qualification and Child Protection Certificate and have proven experience working with various ages and abilities. 


What People Say

“Apex are one of our leading coaching agencies and are committed to doing things properly”

John O’Callaghan – Herts Sports Partnership

Years established

Children looked after

schools we work with

Qualified Staff

Get In Touch


The Active Dacorum Hub,
Sports Pavilion,
Redbourn Road,
Hemel Hempstead, HP2 7BA

Telephone: 01442 800 242

Email: office@apex360.co.uk