Since launching as a stand alone football coaching company back in 2005, the Apex group has considerably expanded into a full 360’ turn-key solution for the physical activity and sports education market.


The Apex group delivers a wide range of innovative courses and sessions through the medium of Dance, Multisports, PT instruction, Leadership and Behaviour Change.


The landscape of Sport and Physical activity is ever changing and we have seen a challenge in increasing participation rates across a number of mainstream sports but have equally seen a real boom in excitement and interest for the innovative Apex sports, dance and physical activity programmes.


We currently operate x8 Franchises across Herts, Beds, Cambridge, Middlesex and Bucks and through this network of franchisees and their activity professionals, Apex delivers over 2000 sport, dance and activity sessions to children, adults and senior citizens every month.


We take enormous pride ensuring all Apex coaches deliver to an extremely high standard for all of our sessions with a comprehensive training and continued professional development Pathway to Apex Coach Employment (P.A.C.E).


Our continuing philosophy of innovation, inspiration, investment and inclusion has ensured Apex remains the first choice for County Sports Partnerships, Universities and Colleges, Charities, Schools, local Community Clubs and local government organisations seeking to improve and increase activity and participation levels.

If you would like to know more about our Franchise opportunities, please do not hesitate to contact us.

Apex 360 Identity
Apex Multisports Logo
Apex Dance & Performing Arts Logo

``Apex are one of our leading coaching agencies and are committed to doing things properly.``

John O'Callaghan - Herts Sports Partnership